Link Building Tools

Everyone involved in Internet Marketing knows that link building is an essential part of success. There are many link building tools available on the market, and the list will continue to grow as long as incoming links are so important to the life blood of an online presence. You can build the links to your website yourself, use link building software or outsource the entire job.



Doing everything yourself may be cost effective at first if you don't have the budget to outsource. Doing things yourself can take up much of your valuable time, so at some point, plan on outsourcing. It's one of the keys to success.



There are a lot of link building software programs that you can use to leverage your time. They offer distinct time saving aspects and many of them are free. Here are a few that you may want to implement right away.



1. "Link Building Solutions" offers one-way link building plan that is free and pretty unique. High quality websites are the only ones accepted into the network and the program has about 200 at present. Each qualified member agrees to link to the other members. These are one-way links only which is good.



2. "Hand Submit" is a One-Way Links Program. Hand Submit is an old-fashioned technique that hasn't updated. All web sites in the program are authentic, backed by hard working marketers. Their motto is, "Old-fashioned service on the new frontier." The cost is $175.00 per year so they use old fashioned pricing as well.



3. Another useful program is "Link Dominators" that sells one-way links for 13 clients each. It posts content on your behalf on different blogs and pings as well as submits RSS feeds.



4. "Fast Directory Submitter" is another free tool. This tool allows you to add your site profile and description one time, and then submit your site to over 2,000 directories.



5. "Comment Kahuna" is another free link building program that enables you to automate posts on your blogs. You can select blogs using the rank displaying feature in order for you to choose those that are on a certain platform or of a certain rank.



6. SEOmoz Linkscape is a backlink tracking tool that offers a free version. You can check out the free and upgrade later if you like. SEOmoz Linkscape allows you to track unique links that you get to each page of your website. You can also track the page rank of each page and of the overall domain. The paid version allows you to analyze your competitors websites as well. SEOmoz Linkscape allows you to track a number of useful metrics of your competitors such as the number of links, the quality of the links, and the keywords that they are targeting, all of which is very useful applied to your own campaign.



7. Yahoo Site Explorer is another useful, free tool. It allows you to track the number pages within a domain that are indexed by SLURP. SLURP is Yahoo’s search engine crawler. Yahoo Site Explorer analyzes relevant inbound links data. You can also export the results.



8. Majestic-SEO, allows you to track link information for a domain. You can use this to track your own or your competitors. By tracking, you will get detailed data including such things as unique links and anchor text. Majestic-SEO, like SEOmoz, is free. If you are tracking your own site you can also purchase credits to get information from other sites. Some of the data can be downloaded, and offers a "daily update" feature with new inbound links that are found.



9. Raven supplies a complete set of link building tools including a Links Manager that helps you manage the link status, contacts and tasks related to each link. Another popular feature of Raven is that it automatically alerts you if any changes have occurred on an active link, for example, if the no-follow attribute was added, if the anchor text was changed, if the rank changed, or if the link was removed. Reports and data can be generated and downloaded.



10. BuzzStream Link Building is one of the more expensive software packages. The main features supply tools that help automate redundant tasks in relationship building, not just link building. These features include tracking contact info, tracking email, Twitter automation, managing link prospects, monitoring back links for anchor text, no-follows, banned words and outbound links, general tracking activities, tracking conversions, and more. A pretty good list of useful features. The management and conversion tracking features of BuzzStream are what makes it unique in the list of link building tools. BuzzStream is $29 per month.



There are many more good link building tools that are available.



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To your success!



Marie